Market Entry in the most efficient way
Getting into the Nigerian market can be tricky, and if not done right, you may remain at the entry level for a very long time. Strategic, deliberate steps to introduce your brand to the market, and generate demand are central to this.
There’s the non-negotiable place of audience research, and then competitor analysis. Our team at Audience Lab works with innovative brands to understand the Nigerian and African market, and develop insights for best approach to market entry.
What's more?
We develop a brand activation plan that gets you off the ground, and create that initial buzz. Just what you need to raise curiosity within this market - and among the people that matter.
To complement that, our acquisition blueprint will be handy to convert this publicity drive to accelerated lead generation and customer acquisition.
Packages
2 - 4 Weeks
Audience Research
Who’s Buying
Identifying Pain Points
Current Solution Analysis
Purchase Trends
Popular Channels
1 - 3 Weeks
Competitive Research
The Competition
Product Analysis
Share of Voice
Market Share
Acquisition Strategies
Challenges
4 - 6 Weeks
LaunchPad
- Audience Research
- Competitive Research
- Brand Activation Plan +
- Blueprint
- Custom Acquisition
- Strategies